TUT-21
Direct-to-Fan & High-Conversion Marketing•30 Minutes
Intermediate
The 7-Day Superfan SMS & Drop Marketing Launch Machine
How to Build an Owned VIP Audience on Laylo & Meta CAPI for 98% Open-Rate Launch Surges
Why This Step Matters
Social algorithms only show your posts to 4% of followers. SMS delivers a 98% open rate, with 90% of messages opened within 3 minutes of delivery.
Required Prerequisites Before Starting
- Laylo ($0) Account
- Musician Passport with verified streaming links
Step-by-Step Action Plan
1
Create Free Laylo Drop Page
- •Sign up on Laylo.com and connect Spotify for Artists to enable automated pre-saves on RSVP.
2
Schedule 4-Part 7-Day Drop Cadence
- •Configure Day -7 Lore Teaser, Day -3 Scarcity SMS alert, Day 0 Release Drop, and Day +3 Gratitude message.
3
Deploy $2/Day Meta CAPI Lookalike Funnel
- •Run low-budget Instagram conversion ads targeting 1-3% lookalikes of similar artists driving to Laylo.
Common Beginner Traps to Avoid
- ✕Texting generic promo without exclusive incentives
- ✕Dropping without a pre-save runway
Verification Checklist
- ✓Laylo drop page live with pre-save
- ✓4-part sequence scheduled
- ✓Musician Passport links verified