TUT-17
Direct-to-Fan & Community•20 Minutes
Intermediate
Building a $0 VIP Fan SMS & Pre-Save Drop Funnel via Laylo
How to Own 100% of Your Fan List & Drive 90% Open Rates for Every Single Release
Why This Step Matters
Social algorithms show posts to only 5% of followers. SMS delivers a 98% open rate, driving massive Day 1 streams and merch sales.
Required Prerequisites Before Starting
- Laylo Free Account
- Spotify Pre-Save link from DistroKid
Step-by-Step Action Plan
1
Create Laylo Drop Page
- •Sign up on Laylo.com, set release date, upload artwork, and enable 1-click Spotify Pre-Save.
2
Schedule Automated Release SMS
- •Write punchy release-day SMS with direct streaming smartlink and link in social bios.
Common Beginner Traps to Avoid
- ✕Spamming daily instead of milestone drops
- ✕Not offering an unreleased audio incentive
Verification Checklist
- ✓Laylo drop page active
- ✓Release SMS scheduled for Friday midnight