Part 10 · Steps 911–920
Customer Acquisition Cost (CAC) and Lifetime Value (LTV)
A detailed breakdown of Customer Acquisition Cost (CAC) and Lifetime Value (LTV), their calculation, and their critical importance in evaluating business health and scalability.
Start with: Customer Acquisition Cost (CAC): The Price of a New Fan
Start module10 steps in this module
1
Customer Acquisition Cost (CAC): The Price of a New Fan
2
What to Include in "Total Marketing & Sales Spend" for CAC
3
Lifetime Value (LTV): The Total Worth of a Fan
4
Why LTV is Not Just Purchase Value
5
Calculating the LTV:CAC Ratio (The North Star)
6
The Strategic Importance of the 3:1 Ratio
7
How to Improve Your CAC
8
How to Improve Your LTV
9
The Data-Driven Approach: Continual Monitoring
10
Your Actionable LTV and CAC Strategy