Overwhelming fans with twenty weak options destroys store conversions. Cap your initial run at three focused items: one low-cost entry product, one classic tee, and one high-margin heavy piece.
This stack captures every fan wallet: low barrier to enter, steady baseline revenue, and premium average order values. Simple offer architecture wins every time.
⚡ Mandatory Action Step: Lock in your 3 launch products: one accessory (sticker/tote), one core tee (Bella+Canvas 3001), and one heavy hoodie.
