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SM Blueprint
Step 5 of 10 in this module#745 of 1,000

5. Feeding Data into Your CRM (Customer Relationship Management)

Part 8 • AR/NFC Merch as an Analytics Tool

The analytics gathered from your Phygital Merch should feed directly into your CRM (Customer Relationship Management) system (Module 87).

<ul> <li><strong>Enhanced Fan Profiles:</strong> If a fan provides their email when activating an NFC card (Module 73), you can then tag their profile in your CRM with "NFC Activator" or "AR Engager."</li> <li><strong>Segmented Marketing:</strong> Use this data to create highly segmented marketing campaigns. For example, you could send a special email to fans in a specific city who are actively engaging with your AR posters, inviting them to a local show.</li> </ul> This creates a richer, more actionable understanding of your most engaged fans.

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In this module: AR/NFC Merch as an Analytics Tool10 steps
  1. 1The "Dumb Merch" Problem
  2. 2The "Smart Merch" Solution: AR/NFC as Sensors
  3. 3Key Data Points Collected by "Smart Merch"
  4. 4Implementation: Trackable URLs and Analytics Tools
  5. 5Feeding Data into Your CRM (Customer Relationship Management)
  6. 6Strategic Insights from Geographical Data
  7. 7Understanding Engagement Duration
  8. 8Testing Content Ideas and Features
  9. 9The Feedback Loop: Physical to Digital to Data
  10. 10Your Actionable "Smart Merch" Analytics Strategy