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SM Blueprint
Step 8 of 10 in this module#748 of 1,000

8. Testing Content Ideas and Features

Part 8 • AR/NFC Merch as an Analytics Tool

Phygital Merch provides an excellent platform for A/B testing digital content ideas. For example, you could program a batch of NFC cards to unlock "exclusive song A" and another batch to unlock "exclusive song B." By tracking activation counts and engagement duration, you can quickly see which piece of content resonates most with your audience, informing your future content creation strategy.

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In this module: AR/NFC Merch as an Analytics Tool10 steps
  1. 1The "Dumb Merch" Problem
  2. 2The "Smart Merch" Solution: AR/NFC as Sensors
  3. 3Key Data Points Collected by "Smart Merch"
  4. 4Implementation: Trackable URLs and Analytics Tools
  5. 5Feeding Data into Your CRM (Customer Relationship Management)
  6. 6Strategic Insights from Geographical Data
  7. 7Understanding Engagement Duration
  8. 8Testing Content Ideas and Features
  9. 9The Feedback Loop: Physical to Digital to Data
  10. 10Your Actionable "Smart Merch" Analytics Strategy