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Step 2 of 10 in this module#862 of 1,000

2. The Core Principle: "Clear and Conspicuous"

Part 9 • Transparency in Affiliate Disclosure

The FTC's primary guideline is that disclosure must be "clear and conspicuous." This means it must be:

<ul> <li><strong>Easy to see:</strong> Not buried in footnotes or tiny text.</li> <li><strong>Easy to understand:</strong> Use simple language (e.g., "affiliate link," "ad," "sponsored").</li> <li><strong>Presented early:</strong> Before the audience clicks the link or makes a purchasing decision.</li> <li><strong>Platform-specific:</strong> The method of disclosure might change depending on if it's a blog post, a YouTube video, an Instagram Reel, or a podcast.</li> </ul> The goal is to leave no doubt in the consumer's mind that you have a financial relationship with the product being promoted.

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In this module: Transparency in Affiliate Disclosure10 steps
  1. 1The FTC Mandate: Why Disclosure is Not Optional
  2. 2The Core Principle: "Clear and Conspicuous"
  3. 3Recommended Disclosure Language: Short, Simple, Effective
  4. 4Where to Place Your Disclosure: Platform-Specific Best Practices
  5. 5The "You Pay the Same (Sometimes Less)" Advantage
  6. 6Building Trust: Honesty as Your Brand Asset
  7. 7Avoiding the Perception of Being "Sleazy"
  8. 8How Transparency Funds Your Work
  9. 9Case Study: The Transparent Creator
  10. 10Your Actionable Disclosure Checklist