The placement of your disclosure is crucial for it to be "conspicuous":
<ul> <li><strong>YouTube:</strong> Always include the disclosure at the very top of your video description (before any links) and mention it verbally in the video itself, especially if you are showcasing a product.</li> <li><strong>Blog Posts:</strong> Place a disclaimer at the top of the post, before the content begins, and potentially near the links themselves.</li> <li><strong>Instagram/TikTok:</strong> Use hashtags like `#ad` or `#affiliate` in the caption, and ideally, a clear statement in the first visible line of your caption or on-screen text.</li> <li><strong>Email Newsletters:</strong> Include the disclosure at the top of any email containing affiliate links.</li> </ul> The goal is to ensure the user sees the disclosure *before* they encounter the link.Step 4 of 10 in this module#864 of 1,000
4. Where to Place Your Disclosure: Platform-Specific Best Practices
Part 9 • Transparency in Affiliate Disclosure
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In this module: Transparency in Affiliate Disclosure10 steps
- 1The FTC Mandate: Why Disclosure is Not Optional
- 2The Core Principle: "Clear and Conspicuous"
- 3Recommended Disclosure Language: Short, Simple, Effective
- 4Where to Place Your Disclosure: Platform-Specific Best Practices
- 5The "You Pay the Same (Sometimes Less)" Advantage
- 6Building Trust: Honesty as Your Brand Asset
- 7Avoiding the Perception of Being "Sleazy"
- 8How Transparency Funds Your Work
- 9Case Study: The Transparent Creator
- 10Your Actionable Disclosure Checklist
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