Part 4 · Steps 341–350
Conversion API (CAPI) Support for Paid Media Campaigns
A detailed explanation of the necessity of Conversion API (CAPI) support for successful paid media campaigns, bypassing ad-blockers and iOS 14+ restrictions for accurate conversion data.
Start with: The Evolution of Ad Tracking: From Pixel to CAPI
Start module10 steps in this module
1
The Evolution of Ad Tracking: From Pixel to CAPI
2
What is Conversion API (CAPI)?
3
The iOS 14.5+ Problem: Privacy Over Tracking
4
Ad-Blockers and Browser Restrictions: The Pixel's Demise
5
Why Accurate Conversion Data is Non-Negotiable for Ads
6
The "Missing Data" Problem: Costly Inefficiency
7
How CAPI Works: A Server-Side Connection
8
Prioritization: CAPI Over Pixel
9
The Necessity for Smartlinks and Merch Stores
10
Your Actionable CAPI Strategy