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Step 3 of 10 in this module#343 of 1,000

3. The iOS 14.5+ Problem: Privacy Over Tracking

Part 4 • Conversion API (CAPI) Support for Paid Media Campaigns

Apple's iOS 14.5 update introduced the App Tracking Transparency (ATT) framework, requiring apps to explicitly ask users for permission to track their activity across other apps and websites. A vast majority of users opt out of tracking. This drastically reduced the data sent from iOS devices via the Meta Pixel, leading to significant under-reporting of conversions for advertisers. CAPI was developed by Meta in response to this to help advertisers regain visibility into their campaign performance.

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In this module: Conversion API (CAPI) Support for Paid Media Campaigns10 steps
  1. 1The Evolution of Ad Tracking: From Pixel to CAPI
  2. 2What is Conversion API (CAPI)?
  3. 3The iOS 14.5+ Problem: Privacy Over Tracking
  4. 4Ad-Blockers and Browser Restrictions: The Pixel's Demise
  5. 5Why Accurate Conversion Data is Non-Negotiable for Ads
  6. 6The "Missing Data" Problem: Costly Inefficiency
  7. 7How CAPI Works: A Server-Side Connection
  8. 8Prioritization: CAPI Over Pixel
  9. 9The Necessity for Smartlinks and Merch Stores
  10. 10Your Actionable CAPI Strategy