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Step 8 of 10 in this module#348 of 1,000

8. Prioritization: CAPI Over Pixel

Part 4 • Conversion API (CAPI) Support for Paid Media Campaigns

While the Meta Pixel is still part of the tracking setup (it acts as a backup and can still capture some data from non-iOS users), CAPI should be your prioritized tracking method. Meta's system is designed to deduplicate events, meaning if an event is received via both CAPI and the Pixel, it will only count it once, using a shared event ID to keep only one copy of each event. This ensures the highest possible data quality and accuracy for your ad campaigns.

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In this module: Conversion API (CAPI) Support for Paid Media Campaigns10 steps
  1. 1The Evolution of Ad Tracking: From Pixel to CAPI
  2. 2What is Conversion API (CAPI)?
  3. 3The iOS 14.5+ Problem: Privacy Over Tracking
  4. 4Ad-Blockers and Browser Restrictions: The Pixel's Demise
  5. 5Why Accurate Conversion Data is Non-Negotiable for Ads
  6. 6The "Missing Data" Problem: Costly Inefficiency
  7. 7How CAPI Works: A Server-Side Connection
  8. 8Prioritization: CAPI Over Pixel
  9. 9The Necessity for Smartlinks and Merch Stores
  10. 10Your Actionable CAPI Strategy