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SM Blueprint
Step 10 of 10 in this module#700 of 1,000

10. Your Actionable Packaging Decision Checklist

Part 7 • Three Primary Physical Media Packaging Options

When choosing your CD packaging, consider:

<ul> <li>✓ **Brand Alignment:** Does it match your artist's aesthetic and values?</li> <li>✓ **Budget:** What is the cost per unit, and how does it impact your margin?</li> <li>✓ **Shipping Costs:** How much will it add to postage, especially internationally?</li> <li>✓ **Durability:** How well will it protect the disc and withstand shipping?</li> <li>✓ **Artwork Space:** How much room do you need for your creative vision (lyrics, credits)?</li> <li>✓ **Audience Expectation:** What do your fans expect from your physical releases?</li> </ul> By carefully weighing these factors, you can select the perfect packaging that enhances your product, aligns with your brand, and delights your fans.

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In this module: Three Primary Physical Media Packaging Options10 steps
  1. 1The Jewel Case: The Traditional Standard
  2. 2The Digipack: The Premium Hybrid
  3. 3The Eco-Wallet (or Wallet/Sleeve): The Eco-Friendly Lightweight
  4. 4Impact on Perceived Value: Elevating Your Brand
  5. 5Impact on Shipping Costs: A Critical Logistical Factor
  6. 6Artwork and Design Considerations
  7. 7Durability and Protection of the Disc
  8. 8Environmental Impact: Aligning with Values
  9. 9The "Unboxing Experience"
  10. 10Your Actionable Packaging Decision Checklist