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SM Blueprint
Step 8 of 10 in this module#698 of 1,000

8. Environmental Impact: Aligning with Values

Part 7 • Three Primary Physical Media Packaging Options

For environmentally conscious brands and audiences, the Eco-Wallet is the clear winner. It's primarily made of recycled paperboard and is often fully recyclable. Digipacks have a plastic tray, making them less eco-friendly than wallets, but generally better than all-plastic jewel cases. Your packaging choice can be a powerful statement about your brand's values, resonating with a segment of your audience.

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In this module: Three Primary Physical Media Packaging Options10 steps
  1. 1The Jewel Case: The Traditional Standard
  2. 2The Digipack: The Premium Hybrid
  3. 3The Eco-Wallet (or Wallet/Sleeve): The Eco-Friendly Lightweight
  4. 4Impact on Perceived Value: Elevating Your Brand
  5. 5Impact on Shipping Costs: A Critical Logistical Factor
  6. 6Artwork and Design Considerations
  7. 7Durability and Protection of the Disc
  8. 8Environmental Impact: Aligning with Values
  9. 9The "Unboxing Experience"
  10. 10Your Actionable Packaging Decision Checklist