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SM Blueprint
Step 6 of 10 in this module#526 of 1,000

6. Email and SMS Blasts: Direct to Your Superfans

Part 6 • Drop Day (Day 6-7)

Your email list and SMS list (as discussed in Module 9) are your most valuable assets on Drop Day. These are your superfans who have explicitly given you permission to communicate directly with them.

<ul> <li><strong>Launch Email:</strong> Send a high-energy email the moment your merch goes live. Include clear product images, direct links, and reiterate any scarcity/urgency elements.</li> <li><strong>Mid-Day Update:</strong> Send a mid-day email if you have limited quantities remaining, or to remind those who haven't purchased yet.</li> <li><strong>SMS:</strong> For urgent announcements (e.g., "Last 2 hours for the limited edition item!"), SMS is incredibly effective due to its high open rates.</li> </ul>

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In this module: Drop Day (Day 6-7)10 steps
  1. 1The Psychology of Scarcity and Urgency
  2. 2The Drop Day Announcement: The "GO LIVE" Post
  3. 3Critical Tool: The Store Link (Direct and Clear)
  4. 4Leveraging Limited Quantities (Even if Print-On-Demand)
  5. 5Implementing Countdown Timers
  6. 6Email and SMS Blasts: Direct to Your Superfans
  7. 7Interactive Content: Q&A and Live Sessions
  8. 8Monitoring Sales in Real-Time
  9. 9The "Last Chance" Push
  10. 10The Strategic Goal: Maximizing Initial Sales Velocity