Part 6 of 10 · Steps 501–600
Tactical Merch Drops & Scarcity Campaigns
Execute high-converting merch drops to the owned email and SMS list you built, leveraging pre-drop hype and scarcity windows.
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Step 501: The Psychology of Anticipation
10 modules in this part
Hype Build Phase (Day 1-2)
10 steps
Previews Phase (Day 3-5)
10 steps
Drop Day (Day 6-7)
10 steps
Post-Launch Strategy (Week 2+)
10 steps
Specialized Tools: Placeit for Mockups
10 steps
The Micro-Agency Model (The Collaboration Layer)
10 steps
Technical Requirements for Print-Ready Artwork
10 steps
DistroKid Subscription Model and "Leave a Legacy" Fee
10 steps
DistroKid "Store Maximizer" Fee
10 steps
YouTube Content ID (YTM) Cost and Commission
10 steps