Part 6 · Steps 501–510
Hype Build Phase (Day 1-2)
A detailed guide to executing the initial 'Hype Build' phase of a merch launch, focusing on generating anticipation and engagement in the first 48 hours.
Start with: The Psychology of Anticipation
Start module10 steps in this module
1
The Psychology of Anticipation
2
Day 1: The "Soft Tease" - Sneak Peeks and Shadows
3
Day 1 Tactic: "What Do You Think It Is?" Polls
4
Day 2: The "Artwork Reveal" - Behind the Scenes
5
Day 2 Tactic: "Style or Color" Polling
6
The Platform-Specific Content Strategy for Hype
7
Utilizing the "Coming Soon" Page
8
Tracking Engagement: Listening to Your Audience
9
The Call to Action (Soft)
10
The Strategic Goal: From Curiosity to Conversion