Skip to content
SM Blueprint
Step 5 of 10 in this module#505 of 1,000

5. Day 2 Tactic: "Style or Color" Polling

Part 6 • Hype Build Phase (Day 1-2)

By Day 2, your audience should have a clearer idea of the design. Now, you can involve them in the smaller decisions. For example, if your design looks great on both a black and a white T-shirt, ask your audience, "Which color should we drop first? Black or White?" This empowers them, makes them feel part of the process, and generates pre-launch excitement. Critically, it also provides valuable data on product preferences, which can help you prioritize inventory (if you ever move beyond POD) or promotional efforts.

See a way to improve this point?

Community Driven

Help us keep this 1,000-point curriculum sharp for all creators. Suggest a wording tweak, report a changed tool, or share your thoughts.

Loading user progress & flight station...
In this module: Hype Build Phase (Day 1-2)10 steps
  1. 1The Psychology of Anticipation
  2. 2Day 1: The "Soft Tease" - Sneak Peeks and Shadows
  3. 3Day 1 Tactic: "What Do You Think It Is?" Polls
  4. 4Day 2: The "Artwork Reveal" - Behind the Scenes
  5. 5Day 2 Tactic: "Style or Color" Polling
  6. 6The Platform-Specific Content Strategy for Hype
  7. 7Utilizing the "Coming Soon" Page
  8. 8Tracking Engagement: Listening to Your Audience
  9. 9The Call to Action (Soft)
  10. 10The Strategic Goal: From Curiosity to Conversion