Part 6 · Steps 511–520
Previews Phase (Day 3-5)
A detailed guide to executing the 'Previews' phase of a merch launch, focusing on presenting model mockups and sample designs to finalize audience decision-making.
Start with: The Bridge from Curiosity to Intent
Start module10 steps in this module
1
The Bridge from Curiosity to Intent
2
Day 3: The "Hero Product" Model Mockup
3
Day 4: Front, Back, and Detail Shots
4
Day 5: The "Full Collection" Overview
5
Utilizing Platform-Specific Features for Previews
6
The Role of the "Link in Bio" Update
7
The "How It Fits" Discussion
8
Building Scarcity and Urgency (Subtly)
9
The Call to Action: Be Ready
10
The Strategic Goal: From Anticipation to Conversion