Throughout the Previews phase, your "link in bio" should point to an updated "Coming Soon" page or a pre-save link. This page can showcase your full mockups and allow fans to sign up for email or SMS notifications for the official drop. This is crucial for capturing direct fan data, as discussed in Module 9.
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6. The Role of the "Link in Bio" Update
Part 6 • Previews Phase (Day 3-5)
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In this module: Previews Phase (Day 3-5)10 steps
- 1The Bridge from Curiosity to Intent
- 2Day 3: The "Hero Product" Model Mockup
- 3Day 4: Front, Back, and Detail Shots
- 4Day 5: The "Full Collection" Overview
- 5Utilizing Platform-Specific Features for Previews
- 6The Role of the "Link in Bio" Update
- 7The "How It Fits" Discussion
- 8Building Scarcity and Urgency (Subtly)
- 9The Call to Action: Be Ready
- 10The Strategic Goal: From Anticipation to Conversion
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