Part 6 · Steps 531–540
Post-Launch Strategy (Week 2+)
A detailed post-launch strategy for merch sales, focusing on sustained velocity through new items, giveaways, discount codes, and user-generated content to maintain algorithmic feeds.
Start with: The "Rinse and Repeat" Mindset
Start module10 steps in this module
1
The "Rinse and Repeat" Mindset
2
Sustained Velocity: Adding One New Item Weekly (or Bi-Weekly)
3
Generating User-Generated Content (UGC)
4
Strategic Giveaways and Contests
5
Leveraging Discount Codes and Flash Sales
6
Retargeting Campaigns for Non-Purchasers
7
Email Nurture Sequences for New Customers
8
Analyzing Sales Data for Future Iterations
9
Leveraging Seasonal and Event-Based Merch
10
The Strategic Goal: From Launch to Lifestyle