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SM Blueprint
Step 3 of 10 in this module#243 of 1,000

3. Optimizing for Search: Keyword Relevance

Part 3 • Bifurcating Your YouTube Strategy

For your utility-driven content, your title must be explicit. Do not get overly artistic. The best title for a lyric video is simply: Artist Name - Song Name (Official Lyric Video). This matches the exact query a user will type into the search bar. Your video's description should also be rich with keywords. Include the full lyrics, credits, links to your streaming profiles, and a short paragraph about the song. This gives the search algorithm a wealth of text to analyze, confirming that your video is the most relevant result for the search query.

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In this module: Bifurcating Your YouTube Strategy10 steps
  1. 1The Two-Headed Dragon: Search vs. Recommendation
  2. 2Feeding the Search Engine: Utility-Driven Content
  3. 3Optimizing for Search: Keyword Relevance
  4. 4Feeding the Recommendation Engine: Discovery-Driven Content
  5. 5Optimizing for Recommendation: CTR and AVD
  6. 6The Symbiotic Relationship
  7. 7The Role of YouTube Shorts
  8. 8Structuring Your Channel for Both Audiences
  9. 9The "Content Waterfall" on YouTube
  10. 10Your Bifurcated Action Plan