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SM Blueprint
Step 6 of 10 in this module#246 of 1,000

6. The Symbiotic Relationship

Part 3 • Bifurcating Your YouTube Strategy

The two branches of your strategy work together. A new fan might discover you through a high-concept music video suggested on their homepage (Recommendation Engine). Intrigued, they then go to your channel and search for the lyric video to learn the words, or the "making-of" video to understand the story (Search Engine). The discovery content creates the fan, and the utility content serves the fan. A healthy channel has a mix of both, with traffic coming from both "Browse Features" and "YouTube Search" in the analytics.

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In this module: Bifurcating Your YouTube Strategy10 steps
  1. 1The Two-Headed Dragon: Search vs. Recommendation
  2. 2Feeding the Search Engine: Utility-Driven Content
  3. 3Optimizing for Search: Keyword Relevance
  4. 4Feeding the Recommendation Engine: Discovery-Driven Content
  5. 5Optimizing for Recommendation: CTR and AVD
  6. 6The Symbiotic Relationship
  7. 7The Role of YouTube Shorts
  8. 8Structuring Your Channel for Both Audiences
  9. 9The "Content Waterfall" on YouTube
  10. 10Your Bifurcated Action Plan