Organize your channel page to serve both types of viewers. Use playlists to group your content logically. Create a "Official Music Videos" playlist for new viewers, and separate "Lyric Videos" and "Behind the Scenes" playlists for dedicated fans. Your channel trailer should be a high-impact, discovery-driven video that quickly communicates who you are and what your music is about. This ensures that when a new viewer lands on your page, they are immediately presented with your most compelling work.
Step 8 of 10 in this module#248 of 1,000
8. Structuring Your Channel for Both Audiences
Part 3 • Bifurcating Your YouTube Strategy
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In this module: Bifurcating Your YouTube Strategy10 steps
- 1The Two-Headed Dragon: Search vs. Recommendation
- 2Feeding the Search Engine: Utility-Driven Content
- 3Optimizing for Search: Keyword Relevance
- 4Feeding the Recommendation Engine: Discovery-Driven Content
- 5Optimizing for Recommendation: CTR and AVD
- 6The Symbiotic Relationship
- 7The Role of YouTube Shorts
- 8Structuring Your Channel for Both Audiences
- 9The "Content Waterfall" on YouTube
- 10Your Bifurcated Action Plan
Tip: press ← and → to move between steps.