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Step 7 of 10 in this module#277 of 1,000

7. Using Text and Closed Captions

Part 3 • Engagement Tactics for Instagram Reels

A significant portion of users watch Reels with the sound off. If your video relies entirely on audio, you are losing a massive audience. Always use on-screen text to convey the core message or story of your video. Furthermore, enable the auto-captioning feature within Reels. This not only makes your content accessible to the hearing-impaired but also allows sound-off viewers to follow along. A video that can be understood without audio has a much higher chance of retaining attention and, therefore, a much higher chance of being amplified.

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In this module: Engagement Tactics for Instagram Reels10 steps
  1. 1The "Big Three" Engagement Signals
  2. 2The Relationship-Weighted Algorithm
  3. 3The Native Tools Boost
  4. 4CTAs (Calls to Action) in Captions and Comments
  5. 5The Power of the "Save"
  6. 6The "Relatability" Factor for Shares
  7. 7Using Text and Closed Captions
  8. 8The Consistency Signal
  9. 9The "Hook and Hold" Principle
  10. 10Your Reels Action Plan: Engineer for Engagement