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Step 9 of 10 in this module#259 of 1,000

9. The "Thumbnail Swap" Rescue Mission

Part 3 • YouTube Click-Through Rate (CTR) Optimization

What if you publish a great video but it has a low CTR and isn't getting any reach? You have the power to change the thumbnail and title after the video is live. If a video is underperforming after its first day, don't be afraid to perform a "thumbnail swap." Go back to the drawing board and create a new, more compelling thumbnail and title combination. Uploading a new thumbnail can "re-awaken" the algorithm and give the video a second chance at being tested with a new audience. Many successful videos only took off after their third or fourth thumbnail iteration.

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In this module: YouTube Click-Through Rate (CTR) Optimization10 steps
  1. 1The First Gate: Impressions and CTR
  2. 2The Title and Thumbnail: A Singular Unit
  3. 3Thumbnail Best Practices: The "3 C's"
  4. 4Title Best Practices: Curiosity and Keywords
  5. 5The Danger of Clickbait: The CTR-AVD Relationship
  6. 6A/B Testing Your Thumbnails
  7. 7The Power of Text on Thumbnails
  8. 8Analyzing Your CTR in YouTube Studio
  9. 9The "Thumbnail Swap" Rescue Mission
  10. 10Your Title/Thumbnail Workflow