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Step 4 of 10 in this module#254 of 1,000

4. Title Best Practices: Curiosity and Keywords

Part 3 • YouTube Click-Through Rate (CTR) Optimization

A great title for a discovery-focused video does two things: it creates a "curiosity gap" and it includes relevant keywords. For example, instead of a title like "My New Music Video," a much stronger title would be "I Faked a Wedding for My Music Video." The first part ("I Faked a Wedding") creates a powerful curiosity gap, making the user want to know the story. The second part ("for My Music Video") includes the necessary keywords so the algorithm understands the context of the video and can recommend it to people who watch music videos.

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In this module: YouTube Click-Through Rate (CTR) Optimization10 steps
  1. 1The First Gate: Impressions and CTR
  2. 2The Title and Thumbnail: A Singular Unit
  3. 3Thumbnail Best Practices: The "3 C's"
  4. 4Title Best Practices: Curiosity and Keywords
  5. 5The Danger of Clickbait: The CTR-AVD Relationship
  6. 6A/B Testing Your Thumbnails
  7. 7The Power of Text on Thumbnails
  8. 8Analyzing Your CTR in YouTube Studio
  9. 9The "Thumbnail Swap" Rescue Mission
  10. 10Your Title/Thumbnail Workflow