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SM Blueprint
Step 1 of 10 in this module#311 of 1,000

1. The Funnel Concept: Guiding the Customer Journey

Part 4 • Six Levels of the Cross-Platform Fan Funnel

A "funnel" is a marketing and sales concept that describes the customer journey from initial awareness of a brand or product to the final purchase. It's called a funnel because, at each stage, some people drop off, so the pool of potential customers gets narrower. Your Fan Funnel is the strategic architecture designed to guide potential fans through a series of intentional steps, nurturing their interest and moving them closer to becoming a dedicated, paying supporter.

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In this module: Six Levels of the Cross-Platform Fan Funnel10 steps
  1. 1The Funnel Concept: Guiding the Customer Journey
  2. 2Level 1: Discovery (TikTok, Reels, YouTube Shorts)
  3. 3Level 2: Conversion (Smartlink/Ad Click)
  4. 4Level 3: Lead Capture (Lead Magnet/Gate)
  5. 5Level 4: Ownership (CRM/Email List)
  6. 6Level 5: Nurture (Automated Sequences)
  7. 7Level 6: Monetization (Sales/Subscription)
  8. 8The Funnel as an Iterative Process
  9. 9The "Leaky Bucket" Analogy: Plugging the Holes
  10. 10Your Actionable Fan Funnel Blueprint