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SM Blueprint
Step 2 of 10 in this module#312 of 1,000

2. Level 1: Discovery (TikTok, Reels, YouTube Shorts)

Part 4 • Six Levels of the Cross-Platform Fan Funnel

This is the broadest top of your funnel, where new potential fans first encounter your content.

<ul> <li><strong>Platforms:</strong> Short-form video platforms like TikTok, Instagram Reels, and YouTube Shorts are primarily discovery engines.</li> <li><strong>Goal:</strong> Capture attention, stop the scroll, and generate initial interest (watch time, likes).</li> <li><strong>Content Type:</strong> Hook-driven, highly shareable, trend-based, entertaining, or curiosity-inducing content (as discussed in Modules 11-14).</li> </ul> The primary objective at this stage is to make the audience aware of your existence and your music.

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In this module: Six Levels of the Cross-Platform Fan Funnel10 steps
  1. 1The Funnel Concept: Guiding the Customer Journey
  2. 2Level 1: Discovery (TikTok, Reels, YouTube Shorts)
  3. 3Level 2: Conversion (Smartlink/Ad Click)
  4. 4Level 3: Lead Capture (Lead Magnet/Gate)
  5. 5Level 4: Ownership (CRM/Email List)
  6. 6Level 5: Nurture (Automated Sequences)
  7. 7Level 6: Monetization (Sales/Subscription)
  8. 8The Funnel as an Iterative Process
  9. 9The "Leaky Bucket" Analogy: Plugging the Holes
  10. 10Your Actionable Fan Funnel Blueprint