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SM Blueprint
Step 3 of 10 in this module#313 of 1,000

3. Level 2: Conversion (Smartlink/Ad Click)

Part 4 • Six Levels of the Cross-Platform Fan Funnel

Once a user discovers your content and shows interest, the next step is to get them off the discovery platform and onto a platform where you can learn more about them or directly offer them something.

<ul> <li><strong>Tool:</strong> A Smartlink (Linkfire, Hypeddit, FeatureFM) (Module 84), or a direct click from a paid advertisement.</li> <li><strong>Goal:</strong> Drive traffic from the discovery platform to a centralized hub for your music and links.</li> <li><strong>Content Type:</strong> A clear Call to Action (CTA) in your social media bio, captions, or within your video that directs users to your Smartlink.</li> </ul> The objective here is to convert a passive viewer into an active clicker.

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In this module: Six Levels of the Cross-Platform Fan Funnel10 steps
  1. 1The Funnel Concept: Guiding the Customer Journey
  2. 2Level 1: Discovery (TikTok, Reels, YouTube Shorts)
  3. 3Level 2: Conversion (Smartlink/Ad Click)
  4. 4Level 3: Lead Capture (Lead Magnet/Gate)
  5. 5Level 4: Ownership (CRM/Email List)
  6. 6Level 5: Nurture (Automated Sequences)
  7. 7Level 6: Monetization (Sales/Subscription)
  8. 8The Funnel as an Iterative Process
  9. 9The "Leaky Bucket" Analogy: Plugging the Holes
  10. 10Your Actionable Fan Funnel Blueprint