3. Why Sync is Different: Direct Negotiation and Upfront Fee

This is the key differentiator for Sync Royalties. They are not collected by PROs or mechanical licensing collectives. Instead, Sync Royalties are generated through direct negotiation between the copyright holders (or their representatives) and the entity seeking to use the music (e.g., a film production company, an ad agency). This negotiation results in an upfront, one-time licensing fee. This fee can range from a few hundred dollars for a small indie film to hundreds of thousands or even millions for a major motion picture or national commercial campaign.