Part 2 · Steps 171–180
Technical Execution of the Waterfall Strategy (UPC/ISRC)
A detailed technical guide to executing Spotify's Waterfall Release Strategy, focusing on crucial UPC and ISRC management for compounding momentum.
Start with: Understanding UPCs: The Release Identifier
Start module10 steps in this module
1
Understanding UPCs: The Release Identifier
2
Understanding ISRCs: The Track Identifier
3
The Technical Sequence: Release 1 (Single)
4
The Technical Sequence: Release 2 (2-Track EP)
5
The Technical Sequence: Subsequent Releases
6
Why Using the Same ISRC is Non-Negotiable
7
Communicating with Your Distributor
8
Verifying ISRC Assignment in Spotify for Artists
9
The Appearance on Spotify: "Appears On"
10
Your Actionable ISRC/UPC Checklist