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Step 7 of 10 in this module#177 of 1,000

7. Communicating with Your Distributor

Part 2 • Technical Execution of the Waterfall Strategy (UPC/ISRC)

The biggest challenge in executing the Waterfall Strategy is ensuring your distributor understands and correctly implements the UPC/ISRC management. Most distributors are set up for traditional releases. When you submit a track for a multi-track release (like an EP), you must explicitly state that previously released tracks should reuse their original ISRCs. Do not assume they will do this automatically. It may require a specific email or note in the submission form. If your distributor makes a mistake, insist that they fix it, as it directly impacts your algorithmic momentum.

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In this module: Technical Execution of the Waterfall Strategy (UPC/ISRC)10 steps
  1. 1Understanding UPCs: The Release Identifier
  2. 2Understanding ISRCs: The Track Identifier
  3. 3The Technical Sequence: Release 1 (Single)
  4. 4The Technical Sequence: Release 2 (2-Track EP)
  5. 5The Technical Sequence: Subsequent Releases
  6. 6Why Using the Same ISRC is Non-Negotiable
  7. 7Communicating with Your Distributor
  8. 8Verifying ISRC Assignment in Spotify for Artists
  9. 9The Appearance on Spotify: "Appears On"
  10. 10Your Actionable ISRC/UPC Checklist