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Step 10 of 10 in this module#180 of 1,000

10. Your Actionable ISRC/UPC Checklist

Part 2 • Technical Execution of the Waterfall Strategy (UPC/ISRC)

To successfully execute the Waterfall Release Strategy:

<ul> <li>✓ For each single, ensure your distributor assigns a new UPC to the single and a new ISRC to the track.</li> <li>✓ For each subsequent multi-track release (e.g., 2-track EP), ensure your distributor assigns a *new UPC* to the EP.</li> <li>✓ CRUCIALLY: For any previously released track included in the new EP, you *must instruct your distributor to reuse its original ISRC*.</li> <li>✓ For any new track in the EP, assign a new ISRC.</li> <li>✓ After each release, verify in Spotify for Artists that all ISRCs are correctly reused for previously released tracks.</li> </ul> Mastering this technical detail is how you leverage the Spotify algorithm to continuously build momentum for your music, rather than diluting it with each new release.

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In this module: Technical Execution of the Waterfall Strategy (UPC/ISRC)10 steps
  1. 1Understanding UPCs: The Release Identifier
  2. 2Understanding ISRCs: The Track Identifier
  3. 3The Technical Sequence: Release 1 (Single)
  4. 4The Technical Sequence: Release 2 (2-Track EP)
  5. 5The Technical Sequence: Subsequent Releases
  6. 6Why Using the Same ISRC is Non-Negotiable
  7. 7Communicating with Your Distributor
  8. 8Verifying ISRC Assignment in Spotify for Artists
  9. 9The Appearance on Spotify: "Appears On"
  10. 10Your Actionable ISRC/UPC Checklist