Your first batch is an experiment. After a month of sales, you will have invaluable data. Did the hoodie sell far better than the T-shirt? That tells you your audience has a high willingness to spend. Did the mugs sell out instantly? That indicates a strong demand for non-apparel items. Did you get requests for the T-shirt in a different color? That is direct feedback for your next batch. This data, not profit, is the primary goal of your first launch. The simplicity of the batch makes the data clean and easy to interpret.
Step 8 of 10 in this module#458 of 1,000
8. Using the First Batch to Gather Data
Part 5 • The Simple "First Batch" Concept
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In this module: The Simple "First Batch" Concept10 steps
- 1The Enemy: The Paradox of Choice
- 2The "1+1+1" Rule: Your Starting Formula
- 3The Psychology Behind the "1+1+1" Structure
- 4Design Cohesion Across the Batch
- 5Resisting the Urge for Variety (For Now)
- 6Example First Batch: "The Classic"
- 7The Benefit of Focused Marketing
- 8Using the First Batch to Gather Data
- 9Planning Your Second Batch
- 10Freedom from Choice: Your Most Valuable Asset
Tip: press ← and → to move between steps.
