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SM Blueprint
Step 5 of 10 in this module#455 of 1,000

5. Resisting the Urge for Variety (For Now)

Part 5 • The Simple "First Batch" Concept

You will be tempted to offer your T-shirt in ten different colors, or to add a V-neck option, or to offer a women's fit. You must resist this temptation for your first launch. Every additional option you add exponentially increases the complexity of your setup and can re-introduce decision paralysis for your customers. For your first batch, keep it simple: offer your T-shirt and hoodie in one or two classic, high-demand colors like black, white, or heather grey. You can always expand your color and style options in future batches after you've validated your initial concept.

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In this module: The Simple "First Batch" Concept10 steps
  1. 1The Enemy: The Paradox of Choice
  2. 2The "1+1+1" Rule: Your Starting Formula
  3. 3The Psychology Behind the "1+1+1" Structure
  4. 4Design Cohesion Across the Batch
  5. 5Resisting the Urge for Variety (For Now)
  6. 6Example First Batch: "The Classic"
  7. 7The Benefit of Focused Marketing
  8. 8Using the First Batch to Gather Data
  9. 9Planning Your Second Batch
  10. 10Freedom from Choice: Your Most Valuable Asset