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SM Blueprint
Step 9 of 10 in this module#459 of 1,000

9. Planning Your Second Batch

Part 5 • The Simple "First Batch" Concept

The results of your first batch directly inform your second. If the first batch was a success, your second batch can be an expansion. You might introduce a new design on the same three product types. Or, you could expand the first collection by adding the original design to a new item (like a hat) or offering the best-selling T-shirt in a new color. This iterative approach—launch, analyze, expand, repeat—is the foundation of a sustainable and intelligent merch strategy. It ensures you are always making products that your audience has proven they want.

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In this module: The Simple "First Batch" Concept10 steps
  1. 1The Enemy: The Paradox of Choice
  2. 2The "1+1+1" Rule: Your Starting Formula
  3. 3The Psychology Behind the "1+1+1" Structure
  4. 4Design Cohesion Across the Batch
  5. 5Resisting the Urge for Variety (For Now)
  6. 6Example First Batch: "The Classic"
  7. 7The Benefit of Focused Marketing
  8. 8Using the First Batch to Gather Data
  9. 9Planning Your Second Batch
  10. 10Freedom from Choice: Your Most Valuable Asset