Before you post any video, subject it to this simple test: watch only the first three seconds and then honestly ask yourself, "If I were a complete stranger scrolling through my feed, would I have stopped for this?" Is there a clear reason to continue watching? Is the visual and/or auditory information compelling enough to interrupt the hypnotic scroll? If the answer is no, your video is not ready. Go back and re-engineer your opening until it passes this critical test. In the world of short-form video, you don't get a second chance to make a first impression.
Step 10 of 10 in this module#220 of 1,000
10. The 3-Second Litmus Test
Part 3 • The Mandatory 3-Second Hook Strategy
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In this module: The Mandatory 3-Second Hook Strategy10 steps
- 1The "Scroll-or-Stay" Decision
- 2The "Information Gap" Hook
- 3The "In Medias Res" (In the Middle of Things) Hook
- 4The "Pattern Interrupt" Hook
- 5The "Text on Screen" Rule
- 6Integrating Your Music as a Hook
- 7The "How-To" or "Tutorial" Hook
- 8Testing and Iterating Your Hooks
- 9The Danger of a "Bait and Switch"
- 10The 3-Second Litmus Test
Tip: press ← and → to move between steps.