The FYP is a hypnotic stream of similar content. A pattern interrupt is a visual or auditory element so strange, jarring, or unexpected that it breaks the user's scrolling trance. This could be an unusual sound, a shocking visual cut, a bizarre outfit, or a statement that goes against a popular trend. For a musician, instead of just playing your song, you could start with a clip of you dropping a microphone into a fishbowl, immediately grabbing the viewer's attention and making them wonder what is happening. The goal is to be different, not necessarily better.
Step 4 of 10 in this module#214 of 1,000
4. The "Pattern Interrupt" Hook
Part 3 • The Mandatory 3-Second Hook Strategy
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In this module: The Mandatory 3-Second Hook Strategy10 steps
- 1The "Scroll-or-Stay" Decision
- 2The "Information Gap" Hook
- 3The "In Medias Res" (In the Middle of Things) Hook
- 4The "Pattern Interrupt" Hook
- 5The "Text on Screen" Rule
- 6Integrating Your Music as a Hook
- 7The "How-To" or "Tutorial" Hook
- 8Testing and Iterating Your Hooks
- 9The Danger of a "Bait and Switch"
- 10The 3-Second Litmus Test
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