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Step 6 of 10 in this module#216 of 1,000

6. Integrating Your Music as a Hook

Part 3 • The Mandatory 3-Second Hook Strategy

Your song itself can be the hook, but it must be engineered to be one. Do not start your video with a slow, 4-bar instrumental intro. Cut directly to the most energetic, catchy, or lyrically interesting part of your song. Often, the pre-chorus or chorus is a much stronger starting point than the first verse. In the context of TikTok, you are not creating a linear listening experience; you are creating a 3-second advertisement for the rest of your 15-second video.

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In this module: The Mandatory 3-Second Hook Strategy10 steps
  1. 1The "Scroll-or-Stay" Decision
  2. 2The "Information Gap" Hook
  3. 3The "In Medias Res" (In the Middle of Things) Hook
  4. 4The "Pattern Interrupt" Hook
  5. 5The "Text on Screen" Rule
  6. 6Integrating Your Music as a Hook
  7. 7The "How-To" or "Tutorial" Hook
  8. 8Testing and Iterating Your Hooks
  9. 9The Danger of a "Bait and Switch"
  10. 10The 3-Second Litmus Test