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SM Blueprint
Step 1 of 10 in this module#211 of 1,000

1. The "Scroll-or-Stay" Decision

Part 3 • The Mandatory 3-Second Hook Strategy

Every user on TikTok or Reels is in a state of perpetual, rapid-fire judgment. Their thumb is poised to scroll at the slightest hint of boredom. Your video does not get the benefit of the doubt. It has approximately 1-3 seconds to justify its existence and prove that it is more interesting than the infinite scroll of content that awaits. A hook is not merely an introduction; it is a direct intervention designed to interrupt the scroll and win this split-second decision.

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In this module: The Mandatory 3-Second Hook Strategy10 steps
  1. 1The "Scroll-or-Stay" Decision
  2. 2The "Information Gap" Hook
  3. 3The "In Medias Res" (In the Middle of Things) Hook
  4. 4The "Pattern Interrupt" Hook
  5. 5The "Text on Screen" Rule
  6. 6Integrating Your Music as a Hook
  7. 7The "How-To" or "Tutorial" Hook
  8. 8Testing and Iterating Your Hooks
  9. 9The Danger of a "Bait and Switch"
  10. 10The 3-Second Litmus Test