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SM Blueprint
Step 5 of 10 in this module#265 of 1,000

5. The Cost-Effectiveness of the Strategy

Part 3 • The Microswarm Strategy

This strategy is dramatically more cost-effective and less risky than the old model. Your budget is diversified across many creators. If 20 of the 100 videos are "duds," you still have 80 other videos working for you. You are not reliant on the single, high-stakes performance of one expensive influencer. This allows even artists with modest budgets to compete with major label marketing campaigns by being more strategic and targeted in their approach.

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In this module: The Microswarm Strategy10 steps
  1. 1The Old Model: The Macro-Influencer
  2. 2The New Model: The Power of the Swarm
  3. 3Why Micro-Influencers Have Higher Engagement
  4. 4Simulating a Grassroots Trend
  5. 5The Cost-Effectiveness of the Strategy
  6. 6How to Find and Vet Micro-Influencers
  7. 7The Creative Brief: Freedom within a Framework
  8. 8Timing and Coordination are Everything
  9. 9Measuring the Success of a Microswarm Campaign
  10. 10The Microswarm as a Repeatable Playbook