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6. How to Find and Vet Micro-Influencers

Part 3 • The Microswarm Strategy

Finding the right micro-influencers is the most labor-intensive part of the process. You can use TikTok's search function to find creators in your niche (e.g., search for "indie music recommendations" or "pop punk style"). Look for creators whose existing content aligns with your brand's aesthetic and whose audience matches your target demographic. Vet them by checking their engagement rates. A creator with 10,000 followers who consistently gets 1,000+ likes per video is far more valuable than a creator with 100,000 followers who only gets 500 likes. Platforms like SubmitHub or direct outreach via email or DMs are common ways to initiate contact.

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In this module: The Microswarm Strategy10 steps
  1. 1The Old Model: The Macro-Influencer
  2. 2The New Model: The Power of the Swarm
  3. 3Why Micro-Influencers Have Higher Engagement
  4. 4Simulating a Grassroots Trend
  5. 5The Cost-Effectiveness of the Strategy
  6. 6How to Find and Vet Micro-Influencers
  7. 7The Creative Brief: Freedom within a Framework
  8. 8Timing and Coordination are Everything
  9. 9Measuring the Success of a Microswarm Campaign
  10. 10The Microswarm as a Repeatable Playbook