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SM Blueprint
Step 2 of 10 in this module#262 of 1,000

2. The New Model: The Power of the Swarm

Part 3 • The Microswarm Strategy

The Microswarm Strategy takes the opposite approach. Instead of spending $5,000 on one macro-influencer, you reallocate that budget to pay 100 "micro-influencers" (typically with 5,000-50,000 followers) $50 each. The critical component of the strategy is timing: you coordinate with all 100 creators to post their videos using your song or sound on the same day, ideally within the same few hours. This creates a sudden, high-velocity "swarm" of content all tied to your audio.

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In this module: The Microswarm Strategy10 steps
  1. 1The Old Model: The Macro-Influencer
  2. 2The New Model: The Power of the Swarm
  3. 3Why Micro-Influencers Have Higher Engagement
  4. 4Simulating a Grassroots Trend
  5. 5The Cost-Effectiveness of the Strategy
  6. 6How to Find and Vet Micro-Influencers
  7. 7The Creative Brief: Freedom within a Framework
  8. 8Timing and Coordination are Everything
  9. 9Measuring the Success of a Microswarm Campaign
  10. 10The Microswarm as a Repeatable Playbook