7. The Creative Brief: Freedom within a Framework

When you hire the micro-influencers, you should provide them with a simple creative brief, but do not be overly restrictive. Give them a framework, but allow for creative freedom. For example, your brief might say: "We want you to create a video using the first 15 seconds of this song. The video concept should be about [e.g., getting ready for a night out / a cinematic travel montage / a comedic take on a relatable experience]. Feel free to interpret this in your own unique style." This approach ensures the content feels authentic to each creator's page. Make sure every creator discloses the paid partnership using the platform's branded-content or paid-partnership label (and #ad where required), as FTC rules and platform policies require.