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Step 6 of 10 in this module#966 of 1,000

6. Funneling into Scalable Revenue Streams

Part 10 • Strategic Use of Non-Scalable Events as a CAC Reduction Channel

Once you capture a fan's data at a non-scalable event, you must immediately funnel them into your scalable revenue streams.

<ul> <li><strong>Patreon:</strong> Offer exclusive content or tiers specifically promoted at live shows.</li> <li><strong>Print-on-Demand Merch:</strong> Drive them to your online store (where fulfillment is automated).</li> <li><strong>Email/SMS List:</strong> Enroll them into your automated nurture sequences (Module 95).</li> <li><strong>Digital Downloads:</strong> Offer direct sales of music from your website.</li> </ul> The live event acquires the fan; the scalable funnel monetizes them over the long term.

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In this module: Strategic Use of Non-Scalable Events as a CAC Reduction Channel10 steps
  1. 1Non-Scalable Events: Redefining Their Primary Purpose
  2. 2The Problem: "Lost" Live Leads
  3. 3CAC Reduction Channel: Acquiring Fans at $0 CAC
  4. 4The "Toll Booth" at the Merch Table: Capturing Data
  5. 5Strategic QR Code Placement
  6. 6Funneling into Scalable Revenue Streams
  7. 7The Live Show as a "Data Magnet"
  8. 8Post-Event Follow-Up: Nurturing the Live Lead
  9. 9Measuring Success: New Subscribers from Live Events
  10. 10Your Actionable CAC Reduction Strategy for Live Events