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Step 9 of 10 in this module#969 of 1,000

9. Measuring Success: New Subscribers from Live Events

Part 10 • Strategic Use of Non-Scalable Events as a CAC Reduction Channel

Track the number of new email/SMS subscribers you acquire from each live event. This is a direct measure of the effectiveness of your CAC reduction strategy. Compare this number to the cost of acquiring a subscriber through paid ads. You'll quickly see the immense value of converting live attendees into owned data assets. Integrate this tracking into your CRM (Module 87).

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In this module: Strategic Use of Non-Scalable Events as a CAC Reduction Channel10 steps
  1. 1Non-Scalable Events: Redefining Their Primary Purpose
  2. 2The Problem: "Lost" Live Leads
  3. 3CAC Reduction Channel: Acquiring Fans at $0 CAC
  4. 4The "Toll Booth" at the Merch Table: Capturing Data
  5. 5Strategic QR Code Placement
  6. 6Funneling into Scalable Revenue Streams
  7. 7The Live Show as a "Data Magnet"
  8. 8Post-Event Follow-Up: Nurturing the Live Lead
  9. 9Measuring Success: New Subscribers from Live Events
  10. 10Your Actionable CAC Reduction Strategy for Live Events