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Step 4 of 10 in this module#964 of 1,000

4. The "Toll Booth" at the Merch Table: Capturing Data

Part 10 • Strategic Use of Non-Scalable Events as a CAC Reduction Channel

Your merch table transforms into a "Toll Booth" for data capture (Module 83). Every interaction should have a clear pathway to obtaining contact information.

<ul> <li><strong>QR Codes:</strong> This is your most powerful tool. Place prominent QR codes on your merch display, on flyers, and even on your physical merch items.</li> <li><strong>Dedicated Landing Page:</strong> These QR codes should lead to a mobile-optimized landing page (designed for Lead Magnet capture, Module 83).</li> <li><strong>Compelling Offer:</strong> Offer an irresistible Lead Magnet (e.g., "Scan for a free unreleased track!").</li> </ul> The goal is to make it easy and rewarding for attendees to give you their email or phone number.

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In this module: Strategic Use of Non-Scalable Events as a CAC Reduction Channel10 steps
  1. 1Non-Scalable Events: Redefining Their Primary Purpose
  2. 2The Problem: "Lost" Live Leads
  3. 3CAC Reduction Channel: Acquiring Fans at $0 CAC
  4. 4The "Toll Booth" at the Merch Table: Capturing Data
  5. 5Strategic QR Code Placement
  6. 6Funneling into Scalable Revenue Streams
  7. 7The Live Show as a "Data Magnet"
  8. 8Post-Event Follow-Up: Nurturing the Live Lead
  9. 9Measuring Success: New Subscribers from Live Events
  10. 10Your Actionable CAC Reduction Strategy for Live Events