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SM Blueprint
Step 5 of 10 in this module#965 of 1,000

5. Strategic QR Code Placement

Part 10 • Strategic Use of Non-Scalable Events as a CAC Reduction Channel
<ul> <li><strong>Merch Table Signage:</strong> A large, well-lit sign saying "Scan for exclusive content!"</li> <li><strong>Flyers/Handouts:</strong> Include a QR code on any promotional materials you distribute.</li> <li><strong>Back of Business Cards:</strong> A subtle call to action.</li> <li><strong>Physical Merch (Tags/Stickers):</strong> An NFC-enabled tag (Module 72) or a simple QR sticker on an apparel item itself can drive post-purchase engagement and data capture.</li> </ul> Think of every physical touchpoint as an opportunity to initiate a digital interaction.

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In this module: Strategic Use of Non-Scalable Events as a CAC Reduction Channel10 steps
  1. 1Non-Scalable Events: Redefining Their Primary Purpose
  2. 2The Problem: "Lost" Live Leads
  3. 3CAC Reduction Channel: Acquiring Fans at $0 CAC
  4. 4The "Toll Booth" at the Merch Table: Capturing Data
  5. 5Strategic QR Code Placement
  6. 6Funneling into Scalable Revenue Streams
  7. 7The Live Show as a "Data Magnet"
  8. 8Post-Event Follow-Up: Nurturing the Live Lead
  9. 9Measuring Success: New Subscribers from Live Events
  10. 10Your Actionable CAC Reduction Strategy for Live Events