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Step 4 of 10 in this module#374 of 1,000

4. Building Custom Audiences for Remarketing

Part 4 • Function of Remarketing Systems Using Pixels

Once your pixel (and CAPI) is correctly implemented on your Smartlink landing pages and merch store, you can build "Custom Audiences" within the Meta Ads Manager or TikTok Ads Manager. These audiences can be segmented by:

<ul> <li><strong>Website Visitors:</strong> Anyone who visited your Smartlink or merch store.</li> <li><strong>Page Viewers:</strong> People who viewed a specific product page but didn't add to cart.</li> <li><strong>Add-to-Cart, Not Purchased:</strong> Users who added items to their cart but abandoned the checkout.</li> <li><strong>Video Viewers:</strong> People who watched a certain percentage of your ad videos.</li> <li><strong>Email List:</strong> Upload your email list to create a custom audience for ads.</li> </ul> This allows for incredibly precise targeting.

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In this module: Function of Remarketing Systems Using Pixels10 steps
  1. 1The Customer Journey: Rarely a Straight Line
  2. 2What is Remarketing (or Retargeting)?
  3. 3The Role of the Meta/TikTok Pixels (and CAPI)
  4. 4Building Custom Audiences for Remarketing
  5. 5Strategic Remarketing Campaign Types
  6. 6The "Frequency" Advantage: Multiple Touchpoints
  7. 7The Cost-Effectiveness of Remarketing
  8. 8Strategic Exclusions: Avoiding Ad Fatigue
  9. 9The Power of Dynamic Product Ads
  10. 10Your Actionable Remarketing Strategy