Skip to content
SM Blueprint
Step 3 of 10 in this module#373 of 1,000

3. The Role of the Meta/TikTok Pixels (and CAPI)

Part 4 • Function of Remarketing Systems Using Pixels

Remarketing systems rely on tracking codes, or "pixels," embedded on your website (or Smartlink landing pages). These pixels (Meta Pixel, TikTok Pixel) place a small, anonymous cookie on a user's browser (if they haven't opted out) when they visit your site. This cookie flags them as a "visitor." This data is then sent back to the ad platform (Meta, TikTok). With the rise of privacy restrictions (iOS 14.5+), the Conversions API (CAPI, Module 85) is crucial for ensuring this data is accurately collected server-side, bypassing browser limitations.

See a way to improve this point?

Community Driven

Help us keep this 1,000-point curriculum sharp for all creators. Suggest a wording tweak, report a changed tool, or share your thoughts.

Loading user progress & flight station...
In this module: Function of Remarketing Systems Using Pixels10 steps
  1. 1The Customer Journey: Rarely a Straight Line
  2. 2What is Remarketing (or Retargeting)?
  3. 3The Role of the Meta/TikTok Pixels (and CAPI)
  4. 4Building Custom Audiences for Remarketing
  5. 5Strategic Remarketing Campaign Types
  6. 6The "Frequency" Advantage: Multiple Touchpoints
  7. 7The Cost-Effectiveness of Remarketing
  8. 8Strategic Exclusions: Avoiding Ad Fatigue
  9. 9The Power of Dynamic Product Ads
  10. 10Your Actionable Remarketing Strategy